{"title":"VETEMENTS","description":"\u003cp\u003e\u003cspan\u003eOrigin: Zurich, Switzerland\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounded: 2014\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounders: Demna Gvasalia and Guram Gvasalia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBrand Story:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounded in 2014 as a Parisian design collective led by Demna Gvasalia alongside his brother Guram, VETEMENTS (French for \"clothes\") was created to disrupt the rigid, pre-packaged cycles of traditional high fashion. Built on an uncompromising, anti-establishment ethos, the brand rose to instant viral fame by reinterpreting ordinary, everyday garments into hyper-exaggerated, streetwear-infused luxury statement pieces. Instantly recognizable by its ultra-oversized silhouettes, floor-dragging sleeves, subversive pop-culture commentary, and ironic corporate bootlegs (notably its legendary DHL logo tee), VETEMENTS stands as a powerful force of contemporary fashion—redefining streetwear through provocation, subversion, and high-concept utilitarian design.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/2901\/3058\/collections\/8105B12C-20B4-4E01-AAFF-590D58D46874.jpg?v=1788681820","url":"https:\/\/theluxurydrip.store\/collections\/vetements.oembed","provider":"The Luxury Drip","version":"1.0","type":"link"}