ACNE STUDIOS

Origin: Stockholm, Sweden

Founded: 1996

Founder: Jonny Johansson

Brand Story:

Founded in Stockholm in 1996 as part of the creative collective ACNE (Ambition to Create Novel Expressions), Acne Studios began when founder Jonny Johansson crafted 100 pairs of raw denim jeans with distinctive red stitching to give to friends in the arts. That modest run sparked a global powerhouse of Scandinavian minimalist luxury. Renowned for its multidisciplinary approach spanning fashion, art, and architecture, the house balances oversized tailoring, experimental fabrications, and clean geometric cuts with an effortlessly cool, artistic edge. Instantly recognizable by its signature blush-pink packaging and deadpan Face Motif, Acne Studios stands as a defining pioneer of modern Swedish luxury, conceptual denim, and avant-garde streetwear.