CHANEL
Origin: Paris, France
Founded: 1910
Founder: Gabrielle "Coco" Chanel
Brand Story:
Founded in Paris in 1910, Chanel liberated women from the restrictive corsetry of the Belle Époque, pioneering a revolutionary era of functional, understated elegance. Coco Chanel transformed menswear fabrics—most notably flexible jersey and textured bouclé tweed—into timeless symbols of high fashion, creating the iconic Chanel Tweed Suit, the original Little Black Dress, and the world’s most legendary fragrance, Chanel No. 5. In 1955, she introduced the groundbreaking 2.55 handbag, freeing women's hands with a leather-woven chain strap. Later reinterpreted by Karl Lagerfeld with the iconic interlocking CC turn-lock clasp into the Classic Flap, Chanel stands as the ultimate global benchmark for haute couture heritage, French sophistication, and modern luxury craftsmanship.