PRADA

Origin: Milan, Italy

Founded: 1913

Founders: Mario Prada and Martino Prada

Brand Story:

Founded in Milan in 1913 as Fratelli Prada (Prada Brothers), the house originated as an exclusive leather goods shop selling fine luggage, handbags, and accessories to European aristocracy. The brand underwent a revolutionary global transformation after Mario's granddaughter, Miuccia Prada, took the helm in 1978. In 1984, Miuccia defied traditional luxury norms by introducing utility-grade Pocono nylon backpacks and totes, turning a functional industrial fabric into an international symbol of high-fashion minimalism. Instantly recognizable by its iconic enamel triangle logo and patented heat-embossed Saffiano leather, Prada stands as the premier global benchmark for intellectual design, avant-garde elegance, and sleek Italian luxury.