OFF WHITE

Origin: Milan, Italy

Founded: 2013

Founder: Virgil Abloh

Brand Story:

Founded in 2013 by visionary creative Virgil Abloh, Off-White was established to define the grey area between black and white as the color off-white. Positioned at the precise intersection of high fashion, art, music, and youth subculture, the Milan-based label completely transformed the modern luxury landscape by introducing conceptual streetwear to the runway. Instantly recognizable by its deconstructed aesthetics, Helvetica typography in quotation marks, Diagonal Stripes, and iconic Zip-Tie tag, Off-White bridges high-concept design with everyday street style—leaving an indelible mark on contemporary fashion culture through groundbreaking collaborations and its signature self-referential design language.