DSQUARED2

Origin: Milan, Italy

Founded: 1995

Founders: Dean and Dan Caten

Brand Story:

Founded in 1995 by Canadian twin brothers Dean and Dan Caten, DSQUARED2 is built on a high-energy fusion of Canadian iconography, refined Italian tailoring, and provocative irreverence. With their famous motto "Born in Canada, Living in London, Made in Italy," the brand captured global attention through theatrical runway shows and bold, sex-infused designs. Instantly recognized by its distressed denim, graphic Maple Leaf branding, and bold typographic logos, DSQUARED2 seamlessly blends glamorous rock-and-roll edge with flawless Italian craftsmanship—delivering standout luxury streetwear, statement outerwear, and tailored denim worn by international pop and sports icons.