FENDI

Origin: Rome, Italy

Founded: 1925

Founders: Adele and Edoardo Fendi

Brand Story:

Founded in 1925 as a small leather goods and fur workshop on Rome’s Via del Plebiscito, Fendi quickly established itself as a pinnacle of Italian artisanal craft and Roman luxury. The house entered a revolutionary era in 1965 with the arrival of Karl Lagerfeld, who spent over five decades redefining the brand’s creative vision—famously inventing the iconic inverted Double 'FF' Zucca motif (originally standing for "Fun Furs"). Revered worldwide for its unmatched leather craftsmanship, daring fur experimentation, and witty approach to glamour, Fendi cemented its place in pop culture history in 1997 with the creation of the legendary Baguette bag, designed by Silvia Venturini Fendi, alongside timeless icons like the Peekaboo. Today, Fendi stands as a powerhouse of sophisticated, high-fashion Roman elegance and avant-garde luxury.