ARMANI EXCHANGE

Origin: New York City, United States

Founded: 1991

Founder: Giorgio Armani

Brand Story:

Launched in 1991 in New York’s Soho district, Armani Exchange (A|X) was created by Giorgio Armani to capture the vibrant, fast-paced energy of urban street culture. Designed as the most accessible and youth-driven extension of the Armani empire, the brand draws inspiration from contemporary dance culture, street style, and casual Italian sensibilities. Instantly recognizable by its bold A|X logo, Armani Exchange offers a fresh, modern collection of everyday denim, graphic tees, sleek outerwear, and streetwear-inspired accessories.