NEW BALANCE

Origin: Boston, Massachusetts, United States

Founded: 1906

Founder: William J. Riley

Brand Story:

Founded in 1906 as the New Balance Arch Support Company, the brand initially specialized in arch supports and orthopedic footwear designed to provide superior balance and comfort. Evolving into a global performance and lifestyle giant, New Balance famously pioneered width-sizing to deliver an uncompromising, customized fit. Celebrated worldwide for its premium Made in USA and Made in UK heritage lines, the brand seamlessly bridges the gap between elite athletic innovation and cultural streetwear—iconic for its classic grey colorways, dad-shoe revival, and timeless retro runners like the 574, 990 series, and 550.