VALENTINO

Origin: Rome, Italy

Founded: 1960

Founders: Valentino Garavani and Giancarlo Giammetti

Brand Story:

Founded in Rome in 1960 by Valentino Garavani and business partner Giancarlo Giammetti, the house of Valentino became the ultimate symbol of Italian jet-set glamour, romanticism, and regal elegance. Renowned for dramatic floor-length gowns and its trademark vibrant crimson hue—known universally as "Valentino Red"—the brand quickly became a favorite of royalty, Hollywood icons, and international high society, including Elizabeth Taylor and Jacqueline Kennedy. In 2010, the house introduced the rebellious Rockstud motif—pyramid-shaped metal studs inspired by traditional Roman bugnato stonework—which instantly modernized the brand and created a new era of cult accessory staples. Today, Valentino continues to bridge historic Roman couture heritage with edgy, modern romanticism and contemporary luxury sophistication.