CHROME HEARTS

Origin: Los Angeles, California, United States

Founded: 1988

Founders: Richard Stark, Leonard Kamhout, and John Bowman

Brand Story:

Founded in 1988 in a Los Angeles garage, Chrome Hearts began as a passion project crafting heavy-duty leather jacket riding gear for bikers and rock musicians. Evolving into an exclusive, ultra-coveted luxury lifestyle house, the brand gained legendary status for its hand-carved .925 sterling silver hardware, Gothic typography, and distinctive Floral Cross and Dagger motifs. Renowned for its refusal to follow traditional fashion calendars, extreme artificial scarcity, and strictly controlled physical-only retail experience, Chrome Hearts seamlessly bridges underground rock-and-roll rebellion, biker subculture, and elite global high fashion—championed worldwide by rock icons, hip-hop royalty, and luxury collectors alike.
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