SUPREME

Origin: New York City, United States

Founded: 1994

Founder: James Jebbia

Brand Story:

Founded in 1994 on Lafayette Street in Downtown Manhattan, Supreme began as a gritty home for New York City’s core skate culture. Engineered with a wide layout to let skaters ride straight into the shop, the brand quickly evolved into a global titan of modern streetwear and youth subculture. Driven by hyper-exclusive weekly "drops," uncompromising irreverence, and iconic pop-art collaborations, Supreme redefined the luxury landscape by bridging downtown skateboarding with high fashion. Instantly recognizable by its Barbara Kruger-inspired Red Box Logo, Supreme stands as the ultimate symbol of street credibility, counterculture attitude, and hype-driven luxury.