YSL SAINT LAURENT

Origin: Paris, France

Founded: 1961

Founders: Yves Saint Laurent and Pierre Bergé

Brand Story:

Founded in 1961, Saint Laurent (originally Yves Saint Laurent or YSL) revolutionized modern fashion by introducing luxury ready-to-wear with its 1966 Rive Gauche collection. World-renowned for challenging traditional gender norms, the French couture house pioneered iconic, empowered designs like Le Smoking—the first tuxedo tailored for women—alongside safari jackets and sheer blouses. Blending edgy Parisienne glamour, sharp tailoring, and high-fashion rebellion, Saint Laurent remains a powerhouse of rock-chic sophistication, celebrated globally for its sleek leather goods, structured blazers, and timeless YSL monogram.