FRED PERRY

Origin: London, United Kingdom

Founded: 1952

Founders: Fred Perry and Tibby Wegner

Brand Story:

Founded in 1952 by three-time Wimbledon champion Fred Perry, the brand was born on the tennis courts before becoming a defining symbol of British subcultural style. Launching with a simple sweatband and the iconic, slim-fit M12 Laurel Wreath polo shirt, Fred Perry quickly transitioned from sportswear to streetwear—adopted by Mods, rude boys, northern soul dancers, and britpop icons throughout the decades. Instantly recognizable by its signature Laurel Wreath crest and twin-tipped collar detail, the brand perfectly bridges athletic heritage, sharp British tailoring, and rebellious youth culture.