VETEMENTS

Origin: Zurich, Switzerland

Founded: 2014

Founders: Demna Gvasalia and Guram Gvasalia

Brand Story:

Founded in 2014 as a Parisian design collective led by Demna Gvasalia alongside his brother Guram, VETEMENTS (French for "clothes") was created to disrupt the rigid, pre-packaged cycles of traditional high fashion. Built on an uncompromising, anti-establishment ethos, the brand rose to instant viral fame by reinterpreting ordinary, everyday garments into hyper-exaggerated, streetwear-infused luxury statement pieces. Instantly recognizable by its ultra-oversized silhouettes, floor-dragging sleeves, subversive pop-culture commentary, and ironic corporate bootlegs (notably its legendary DHL logo tee), VETEMENTS stands as a powerful force of contemporary fashion—redefining streetwear through provocation, subversion, and high-concept utilitarian design.